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The Oyo State Government through the State Agency for Youths Development under the Chairman, Hon. Adebowale Adebayo Falana, and other sponsors have joined forces to showcase the much-anticipated Amala Festival 3.0, themed Lifestyle and Tourism, which is set to be held on December 7, 2024, at the iconic Race Course Amphitheater, Adamasingba Stadium, Ibadan.
This vibrant event celebrates the rich culinary heritage of Yoruba culture, showcasing the beloved dish Amala, alongside music, fashion, and tourism in an immersive cultural experience.
This year’s festival promises a captivating mix of activities, including an Amala Eating Competition, performances from talented Afrobeat artists, and the thrilling Miss Amala Heritage beauty pageant, which highlights cultural pride and elegance.
Additionally, guests can enjoy a variety of side attractions like DJ sets, cultural dances, and interactive exhibitions that promote Yoruba traditions and tourism in Oyo State.
The Oyo State Agency for Youths Development Goldberg Beer, alongside other sponsors such as Rite Foods, has joined forces with the festival to create a memorable celebration.
Their partnership brings innovative branding opportunities and unique experiences for attendees, such as free sampling and live activations.
These collaborations underscore the festival’s impact as a platform that unites food lovers, cultural enthusiasts, and brands.
The event is designed to attract a diverse audience, including government officials, cultural icons, families, and foodies from across Nigeria and beyond. With Ibadan being a hub for Yoruba heritage, the festival also aims to boost tourism in the region, encouraging visitors to explore the city’s landmarks like Bowers Tower and Mapo Hall.
Tickets are now available at www.amalafestival.com, with options for general admission and VIP experiences. Event organizers are urging fans to secure their spots early as the festival is expected to sell out.
Social media campaigns featuring hashtags like #AmalaFestival2024, #FoodCultureLifestyle, and #EatAmalaDrinkGoldberg are already gaining traction.
With its exciting lineup, cultural significance, and wide-ranging appeal, Amala Festival 3.0 promises to be the ultimate year-end event, delivering a perfect blend of food, culture, and entertainment. Make sure to save the date and be part of this grand celebration!
E-Signed:
Rasheed Olawale Opeyemi,
Head of Media Unit, Oyo State Agency for Youths Development
